Increasingly these small businesses will be forced to outsource their e-commerce activities, though there is no question that they will need to remain integral parts of the online sales experience. The provision of regular content will be the biggest responsibility, as well as website monitoring to ensure content is rendered in accordance to standards, and that the company is achieving the search engine rankings that they had contractually negotiated.
Another reason why businesses are being forced to shift to external service providers is the high cost of labour in developed countries. It makes more sense to pay a Filipino to post advertisements for you, or to create links, even to write content, even though it will not have the cutting-edge sophisitication of your own content. If it achieves your goal of getting quality hits on your website then it helps. If they are low-quality hits, they still help your Google ranking.
The last issue is the changing game of Google Analytics. Google occasionally changes its algorithms, so you need to be in a constant state of awareness of why your rankings are slipping. Google has made its algorithm more business -friendly, so that is good for big business, but it also means small business has to work harder than ever. How to do that - you might wonder/ This is of course the role of SEOs. I utilise the services of LVD Consulting to undertake my SEO, and they do all my web design as well. So far my website sales do not justify a greater web investment. At this point I simply want to focus on writing more books, at which point I will scale up my web investment. It is good to know that I can keep my costs down.
Online Product MarketingLVDConsulting
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