Sites That Sell - Buy this eBook!

We all learn at our own pace. Some of us were fortune to learn in a family or company certain skills from a very young age, so we developed them like a 2nd skin. Others have to learn those skills later or risk falling behind. Sometimes those skill-deficiencies stop us from achieving what we want. In effect they act as barriers holding us back. What we need are tools to help us jump over such hurdles. If you are considering setting up your own business, then in all likelihood you will be seeking to establish a website to sell your products & services. If you would like to know how to set up an impressive sales-orientated website...read on!

Sites that Sell! - View the table of contents or buy this eBook at our online store for just $US39.95.

Friday, February 12, 2010

Search Engine Optimisation (SEO) for small business

Online commerce is becoming an important part of business expansion, or growing your market share. For companies solely reliant on online sales, search engine optimisation (SEO) becomes even more important. The challenge is particularly difficult for small business owners and manages, who are finding that they not only have to deal with excessive regulation by government, they have to cope with changing online commerce environments. E-commerce is in a constant state of change. There is no possibility of small businesses with less than 10 staff or profits of $300,000 really doing justice to this important area.
Increasingly these small businesses will be forced to outsource their e-commerce activities, though there is no question that they will need to remain integral parts of the online sales experience. The provision of regular content will be the biggest responsibility, as well as website monitoring to ensure content is rendered in accordance to standards, and that the company is achieving the search engine rankings that they had contractually negotiated.
Another reason why businesses are being forced to shift to external service providers is the high cost of labour in developed countries. It makes more sense to pay a Filipino to post advertisements for you, or to create links, even to write content, even though it will not have the cutting-edge sophisitication of your own content. If it achieves your goal of getting quality hits on your website then it helps. If they are low-quality hits, they still help your Google ranking.
The last issue is the changing game of Google Analytics. Google occasionally changes its algorithms, so you need to be in a constant state of awareness of why your rankings are slipping. Google has made its algorithm more business -friendly, so that is good for big business, but it also means small business has to work harder than ever. How to do that - you might wonder/ This is of course the role of SEOs. I utilise the services of LVD Consulting to undertake my SEO, and they do all my web design as well. So far my website sales do not justify a greater web investment. At this point I simply want to focus on writing more books, at which point I will scale up my web investment. It is good to know that I can keep my costs down.


Andrew Sheldon
Investment eBooks
Online Product MarketingLVDConsulting
Applied Critical Thinking, Strategy, Integrity InvestmentsSheldonThinks


Sites That Sell - Buy this eBook!

We all learn at our own pace. Some of us were fortune to learn in a family or company certain skills from a very young age, so we developed them like a 2nd skin. Others have to learn those skills later or risk falling behind. Sometimes those skill-deficiencies stop us from achieving what we want. In effect they act as barriers holding us back. What we need are tools to help us jump over such hurdles. If you are considering setting up your own business, then in all likelihood you will be seeking to establish a website to sell your products & services. If you would like to know how to set up an impressive sales-orientated website...read on!

Sites that Sell! - View the table of contents or buy this eBook at our online store for just $US39.95.