tag:blogger.com,1999:blog-29100678004387120212011-11-27T17:25:36.630-08:00Online MarketingThe purpose of this blog is to discuss developments and strategy for selling products and services online.About Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-2910067800438712021.post-72508956777394320922010-02-12T20:01:00.000-08:002010-02-13T00:28:23.330-08:00Search Engine Optimisation (SEO) for small businessOnline commerce is becoming an important part of business expansion, or growing your market share. For companies solely reliant on online sales, search engine optimisation (SEO) becomes even more important. The challenge is particularly difficult for small business owners and manages, who are finding that they not only have to deal with excessive regulation by government, they have to cope with About Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0tag:blogger.com,1999:blog-2910067800438712021.post-32429823619128687892009-11-14T17:10:00.000-08:002009-11-14T17:13:47.862-08:00Marketing ideasIf you want a website which has the edge on the rest, consider the steps the market leaders are taking according to Time. These websites offer ideas, from which you can improve. Every idea has to make sense for your particular vision, product or service. Take a look at the 50 best sites.----------------------------------------------Andrew Sheldon www.sheldonthinks.comAbout Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0tag:blogger.com,1999:blog-2910067800438712021.post-81980304169012215302009-03-14T20:30:00.000-07:002009-03-17T13:14:30.342-07:00Outsourcing business services to AsiaThe idea of outsourcing business services to Asia has grown over the last decade. The 1990s as a period of liberalising markets. By the 2000s there was a skills shortage, there was a pool of skilled labour also needed in developing countries, and some companies had proven that its possible to mix workforces from different countries, but even easier to recruit local high level staff to manage About Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0tag:blogger.com,1999:blog-2910067800438712021.post-68547542603396941772008-11-01T13:56:00.000-07:002008-11-01T13:57:17.847-07:00Options for establishing your web presenceThere are several ways of establishing a web presence:1. Website: This is where you establish purchase a domain name and fill the site with customised content. This is the more expensive route to online expression because you need to customise your webpage, you need a domain hosting service provider to provide a server for any content you which to place on your website, or which to provide accessAbout Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0tag:blogger.com,1999:blog-2910067800438712021.post-37277699480787720802007-12-25T03:18:00.000-08:002007-12-31T00:17:26.843-08:00Developing a marketing strategyA decision to sell products or services online starts with a strategy. Issues that you need to consider are:1. Identifying your style of selling - will you offer a narration of your life and the opportunity to buy the products you used, or will you adopt an online shopping cart, so people can easily select the products you offer.2. Identify your selling advantage - you will need to identify what About Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0tag:blogger.com,1999:blog-2910067800438712021.post-70732224850243494872007-12-19T23:13:00.000-08:002007-12-19T23:24:05.525-08:00Google hits its limitsIts interesting to ponder market theories and the corresponding government policies and forecasts of future earnings that impact corporate valuations. I can think of several examples:In the 1940s the Australian government fearing a storage of iron ore outlawed the development of new resources to ensure there was adequate supplies during any war period. In the 1960s Lang Hancock discovered the About Andrew Sheldonhttp://www.blogger.com/profile/15469120006156639030noreply@blogger.com0